GOALS – The Alumni Association works with SAA students each year to create a HokieZone T-shirt. The T-shirts are sold through the Bookstore.
EVALUATION – Everyone was very pleased with the final design and sales were strong.
GOALS – The Alumni Association creates a new homecoming button each year. These are giveaways at reunions, homecomings, and chapter events.
EVALUATION – I'm pleased I was able to execute a design that fell in line with the branding I have been establishing at the Alumni Association.
GOALS – The Alumni Association logo was in dire need of a revision that would make it clean, elegant, modern, scalable, and easily reproduced.
EVALUATION – We've had the logo in place since April 2011. The new logo has removed all the issues we had with printing the old logo. I also think the quality of the design elevates the image of the Alumni Association. The simplified logo resulted in easily iterating the logo so that we have a reverse version and a vertical version. For extremely small printing, we have a version without the clock tower art.
Eyetracking Web Usability is a fascinating book by usability experts Jakob Nielsen and Kara Pernice. It's an easy read chock-full of illustrations, great information and tips for improving websites. After introductory chapters that thoroughly explain eyetracking and the methodology behind the study that became the basis for the book, the authors explore the topics of page layout, navigation, web design elements, images, advertisements and user viewing behavior on the web. Here's just a very small sampling:
GOALS – The Ring Bus was designed to market the class ring program at Virginia Tech. We were looking for a creative and distinct way to market the program to students and raise awareness of the program to the wider university and local community.
We saw an increase in web traffic to the class ring site this fall. The bus wrap was featured in VT News, and in the VT Magazine.