2011 HOKIEZONE T-SHIRT

GOALS – The Alumni Association works with SAA students each year to create a HokieZone T-shirt. The T-shirts are sold through the Bookstore.

EXECUTION 

1. Conceptualization
   I met with students to go over their ideas for design concepts, and the students provide the text for the Top Ten. 
2. Schedule
   We worked backwards from when the T-shirts needed to be available for sale. I had a few weeks to create the design, have everyone sign off, and supply design files to the T-shirt vendor.
3. Design and Tools
   This was an original design created by me. The cannon and Lane Stadium towers both originated as images. I created these "drawn" versions in Illustrator. 

EVALUATION – Everyone was very pleased with the final design and sales were strong.