Dave Hunt

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2011 HOKIEZONE T-SHIRT

4/28/2012

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Picture
GOALS – The Alumni Association works with SAA students each year to create a HokieZone T-shirt. The T-shirts are sold through the Bookstore.

EXECUTION 

  1. Conceptualization
    I met with students to go over their ideas for design concepts, and the students provide the text for the Top Ten. 
  2. Schedule
    We worked backwards from when the T-shirts needed to be available for sale. I had a few weeks to create the design, have everyone sign off, and supply design files to the T-shirt vendor.
  3. Design and Tools
    This was an original design created by me. The cannon and Lane Stadium towers both originated as images. I created these "drawn" versions in Illustrator. 

EVALUATION – Everyone was very pleased with the final design and sales were strong.
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