Eyetracking Web Usability is a fascinating book by usability experts Jakob Nielsen and Kara Pernice. It's an easy read chock-full of illustrations, great information and tips for improving websites. After introductory chapters that thoroughly explain eyetracking and the methodology behind the study that became the basis for the book, the authors explore the topics of page layout, navigation, web design elements, images, advertisements and user viewing behavior on the web. Here's just a very small sampling:
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September 2012
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