WORLD MUSIC SERIES POSTER

GOALS – Promote a World Music Series concert to Lawrence University and the community

EXECUTION

1. Conceptualization 
   Project was assigned to me by the Art Director. I was given an image of the artist as a starting point.
2. Schedule 
   I had a couple weeks to create the design, route it through the communications department, receive client feedback/approval, and send them to our print services staff to print. 
3. Design 
   The design is an original one created by me.
4. Design and Tools 
   I used Illustrator to create the World Music Series logo, which was then used for other concerts in the series. The original image had a similar background gradient radiating out from the artist, but the image only extended an inch or two beyond her head. I created a Photoshop image the size of the poster, created a mask around the artist, then reapplied the gradient so it filled the full space of the poster. 
5. Creativity 
   I'm really happy with how the image and gradient turned out, and love that I was able to leave so much open space around her.
6. Specs/Printing/Budget Distribution
   Posters like this at Lawrence were printed in-house in our print services area, which was part of the communications department at the university. Posters like this were typically printed on 80# matte on a color copier. Quantity varied, but was typically around 100. Student interns distributed posters around campus and the local community, in addition to supplying copies to the department that requested the poster. 

EVALUATION – The poster raised awareness of the event, and the client was very pleased with the design.