GOALS – Promote the theatre department's production of Romeo and Juliet
Conceptualization The Theatre Department asked us to create a poster design to help promote their production of Romeo and Juliet. The project was assigned to me by the Art Director. I became the default designer to work on theatre department job requests.
Schedule We had a few weeks to work on the poster.
Design This in an original design by me. The two people began as stock art photos.
Tools Photoshop and Illustrator were used to create the people, sort out colors, add polka dots to Juliet's shirt, etc. The poster was created in Indesign.
Creativity Some of my favorite jobs during my time at Lawrence were those working with the theatre department and collaborating with the theatre director. (You can see a number of these designs in my porftolio.) He would give thoughts about the direction the staging was taking, mood, colors, costuming, and any influences, and then I would come up with a concept based on our discussion. For this particular poster, he described the production along these lines: "Romeo and Juliet, set in the 80s, on the Jersey Shore. Neon signs. Romeo is James Dean meets young Springsteen. Juliet is an 80s girl pop princess." I sent this design to him and asked if it was on the right track. He responded, "You so totally get it! I love your work. This is great."
Specs/Printing/Distribution 80# matte with bleeds, printed in-house with campus printing services, distributed on campus and throughout the community. A larger format (approx 3 ft x 4 ft) version was also created for each production to hang in the theatre department near the ticket office. Posters were paid for by the theatre department.
EVALUATION – My first goal with these posters was always to do my best to create a design true to the vision of the production's director, with the ultimate goal being to of course drive ticket sales for the performance. This design achieved those goals.