DORM POSTER SERIES

GOALS – Raise awareness for a "Roommate Agreement" initiative created by Campus Life to help students get along with each other in the dorms.

EXECUTION

1. Conceptualization
   Campus Life requested the poster series. They provided text. Project was assigned to me by Art Director.
2. Schedule
   We had a couple weeks of turnaround time on the posters.
3. Design 
   The robot originated as a clipart image. I created a vector version in Illustrator, then modified him for the different posters and the three small versions on the bottom of the posters. 
4. Tools 
   Photoshop and Illustrator were used for the art. Posters were created in InDesign. 
5. Creativity 
   I've been fortunate to work on many projects that involve using my creativity, but few that include the opportunity for a little humor like this project did. I had a lot of fun playing with robots for a couple days. For the messy robot, I lifted the squiggles and dirt marks from a Charles Schultz illustration of the character Pig Pen. 
6. Specs/Printing/Budget/Distribution
   Almost all posters at Lawrence like this were printed on 80# matte, tabloid, no bleeds. Posters were printed in-house with print services on a color copier, then distributed by our student interns. Print services was in my department, so press checks were often as simple as going down to the basement floor. I had access to print on the same color copier, so I was able to check color and printing errors before sending it to print services to run the full quantity. Departments on campus that requested the posters were billed a small charge for printing expenses.

EVALUATION – The posters were a big hit with students, and suceeded in raising awareness of the Campus Life initiative for dorm roommates.