BOYNTON SOCIETY BROCHURE

GOALS – Principle fundraising piece for the Boynton Society at Lawrence University

EXECUTION

1. Conceptualization 
   The Boynton Society asked us to create a brochure for their fundraising campaign. I was assigned this project by the Art Director. 
2. Schedule 
   Timeframe for this project was around one month. 
3. Design and Tools
   This is an original design created by me. Photoshop was used for the images and InDesign was used for the layout. 
4. Creativity 
   The brochure was designed to be light on copy and big on hero shots of Bjorklunden, an area in northern Wisconsin owned by the university. I was very happy with how I was able to make sure the text elements had a lot of room to breathe and how the text complimented and explained the photos while not distracting from them.
5. Specs/Printing/Budget 
   Printed 4-color on a glossy text 60#. The requesting department had associated costs for this piece come out of their budget.
6. Distribution 
   Copies were delivered to the client. Print services also mailed the brochure out on their behalf.  

EVALUATION – Client was very happy with the design, and the brochure became part of a successful fundraising campaign.