GOALS – Create new letterhead and business card identity pieces for athletics department
Conceptualization The athletics department asked us to help them create letterhead and business cards. I was assigned the project by the Art Director.
Schedule The timeframe for this project was around a month due to the impact it would have on athletics department materials.
Design and Tools This is an original design created by me. Part of this project included creating a clean vector image of the Viking, which is something the athletics department didn't previously have. The art was created in Illustrator, the letterhead and card were created in InDesign.
Creativity I think the design relfects my aesthetic, and I was very happy to create vector art that would be much easier for the athletics department to resize as needed on other projects.
Specs/Printing/Budget/Distribution Letterhead stock was bright white #40 and on the press. The business cards were printed on white card stock, 10-up, on a color copier, then trimmed in print services. Cost was covered by the athletic department, with final pieces delivered to their office.
EVALUATION – The athletics department began to use the communications department more frequently for their design jobs while I was at Lawrence. I was very happy for the opportunity to help them create these identity pieces. These elements were used again through other pieces for that department.