ATHLETICS IDENTITY

GOALS – Create new letterhead and business card identity pieces for athletics department

EXECUTION 

1. Conceptualization 
   The athletics department asked us to help them create letterhead and business cards. I was assigned the project by the Art Director. 
2. Schedule
   The timeframe for this project was around a month due to the impact it would have on athletics department materials.
3. Design and Tools
   This is an original design created by me. Part of this project included creating a clean vector image of the Viking, which is something the athletics department didn't previously have. The art was created in Illustrator, the letterhead and card were created in InDesign.
4. Creativity 
   I think the design relfects my aesthetic, and I was very happy to create vector art that would be much easier for the athletics department to resize as needed on other projects.
5. Specs/Printing/Budget/Distribution
   Letterhead stock was bright white #40 and on the press. The business cards were printed on white card stock, 10-up, on a color copier, then trimmed in print services. Cost was covered by the athletic department, with final pieces delivered to their office. 

EVALUATION – The athletics department began to use the communications department more frequently for their design jobs while I was at Lawrence. I was very happy for the opportunity to help them create these identity pieces. These elements were used again through other pieces for that department.